For automotive R&D teams
The interface should feel as good as the engineering behind it.
Smart knobs, haptic surfaces, and integrated displays that blend physical intuition with digital intelligence — built to meet automotive safety and certification standards.
The problem
Touchscreens aren't enough
Automotive interiors are going digital, but drivers still need physical controls they can operate without looking. Touchscreens distract. Buttons feel dated. The industry needs a third option: smart surfaces that combine mechanical feedback with digital flexibility.
The challenge is finding a partner who can develop these integrated HMI components — the mechatronics, the firmware, the haptic feedback — with the precision and reliability automotive demands.
Pain points you recognize
- !Difficulty integrating digital features with mechanical controls
- !Lack of specialized HMI development partners
- !Strict automotive safety and certification requirements
- !Long development cycles with limited iteration
- !Compromise between design intent and manufacturing feasibility
Sound familiar?
Where current approaches fall short
Off-the-shelf rotary encoders that lack customization
Separate mechanical and digital development teams that don't sync
Tier 1 suppliers with long lead times and rigid processes
In-house prototyping without haptic or firmware expertise
Our approach
Mechanical feel. Digital brain. One team.
We develop smart controls from the ground up — mechanical design, embedded electronics, haptic feedback, and firmware — as a single integrated system. In collaboration with automotive partners like GLA Automotive Technology.
Concept & UX definition
We define the interaction model first — how should it feel, respond, and communicate — before designing any hardware.
Mechatronic design
Integrated mechanical and electronic design: motor selection, sensor placement, PCB layout, all optimized for the control's form factor.
Haptic & firmware
Custom firmware for haptic feedback profiles, display integration, and communication protocols (CAN, LIN, Ethernet).
Validation & certification
Testing against automotive standards — vibration, temperature, EMC — with full documentation for your certification process.
Results
What you get
Integrated HMI component
Mechanical, electronic, and software delivered as one system.
Automotive-grade reliability
Tested and documented for certification requirements.
Faster iteration
Single team means faster design cycles and fewer integration issues.
Differentiated user experience
Controls that set your vehicle's interior apart from competition.
Developing the next vehicle interior?
We work with automotive R&D teams across Europe. Let's discuss your HMI requirements.